Category: Crowdsourcing

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Co-Creation vs. Crowdsourcing: Why Are They So Different?

Crowdsourcing and co-creation are powerful product development strategies that the internet age ushered in. However, some business leaders are still uncertain about what they involve, which one to use and why they matter. If you’re debating the co-creation vs. crowdsourcing issue and you’re trying to decide which would be better for an upcoming project, you …

Tags: Co-Creation, Crowdsourcing, Insights

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We Practice What We Preach

At our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just our community members collaborating with each other or even us collaborating with our community members. At KL Communications, we don’t only …

Tags: Crowdsourcing, CrowdWeaving®, Industry, Online Communities, Technology

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Innovation > Invention

It may not be surprising to find an article in Wired discussing innovation, but the opening of Bill Walker’s recent piece certainly grabbed my attention:   People often use the words “invention” and “innovation” interchangeably. This is not only incorrect, but misses a few key subtleties in meaning that can change a conversation. These differences can …

Tags: Crowdsourcing, CrowdWeaving®, Innovation

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The Power of the Crowd Lies in Co-Creation, Not Crowdsourcing

The term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve.  Initially, most forms of crowdsourcing were based on cost savings measures.  Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …

Tags: Crowdsourcing, CrowdWeaving®

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Combining Co-Creation, Communities, and Spirits

KL Communications and Bacardi U.S.A  presented at the Insight Innovation Exchange Conference (IIeX) last month about how they leveraged their unbranded spirits community to dive deeper into the mind of spirits shoppers. The IIeX conference was held in Philadelphia, PA and focused on the future of consumer insights and market research.  Some of the key …

Tags: Crowdsourcing, CrowdWeaving®, Online Communities

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