The prevailing “wisdom” for well over a hundred years is that the crowd is mad. However, more recently, author James Surowiecki countered with his book, The Wisdom of Crowds. So what is it, is the crowd wise or mad? Anyone who has tried to buy toilet paper in the last two weeks will come to …
Read MoreIn 2020, one of the biggest challenges that the Insights Industry is going to face will be doing more with the same budget. Corporate spend for the market research industry has been flat for a few years and in North America, the total amount spent has essentially gone unchanged from last year. At the same …
Read MoreKevin Lonnie, CEO of KL Communications, recently made a guest appearance on the 75th episode of “The Data Gurus” podcast with host Sima Vasa to talk about CrowdWeaving® and innovation. The Data Gurus podcast, which began airing in February 2018, has a mission to bring listeners “a real-life perspective on what’s happening in the data …
Read MoreLast month, the KLC team attended FEI 2019. Interestingly enough, FEI is being rebranded and starting next year will be called The Boston Innovation Festival. This was the 4th straight year that the KLC team attended FEI and coincidentally we centered on four key takeaways. Takeaway # 1 / Disruptive Innovation Remains Aspirational As much …
Read MoreWhen developing a new product or service, it is important to remember that your customers are just as important to the process as your R&D team. In fact, possibly even more important. While your R&D team may be reaching for the stars in terms of developing new innovations, your customers may have the practical day-to-day …
Read MoreIt’s what keeps product developers awake at night. The one big product development mistake that can be career-limiting, perhaps even career-ending and certainly spark a whole lot of negative commentary about your company’s failure to craft a product that customers actually want to purchase. Nobody wants to err, nor do people typically set out deliberately …
Read MoreOver the last decade or so, the product development process has shifted from being reactive to proactive. Previously, creatives simply brainstormed and threw ideas around. At that time, harnessing employees as idea machines was very much in vogue. Legions of companies followed the book, “Your Creative Power” published in 1948 by Alex Osborn, a partner …
Read MoreBusinesses in almost every niche need to stay agile in order to survive. Agile market research focuses on delivering the best outcomes in the quickest amount of time. Expect this practice to dominate in 2018: Seventy-seven percent of market researchers plan to increase adoption of agile methods during the next 12 months. Here are four …
Read More[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487851114{padding-bottom: 50px !important;}”]Market research industry trends in 2017 promise to do no less than change the field forever. And, as you might imagine, automation and artificial intelligence (AI) are key to these developments. These days, people are constantly posting details about their tastes and preferences on social media and other digital platforms. Only software …
Read MoreMost leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …
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