Category: Industry

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The Data Gurus Podcast: Kevin Lonnie Talks Innovation

Kevin Lonnie, CEO of KL Communications, recently made a guest appearance on the 75th episode of “The Data Gurus” podcast with host Sima Vasa to talk about CrowdWeaving® and innovation. The Data Gurus podcast, which began airing in February 2018, has a mission to bring listeners “a real-life perspective on what’s happening in the data …

Tags: Industry, Innovation

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Top Four Things We Learned at FEI (Front End of Innovation) 2019

Last month, the KLC team attended FEI 2019.  Interestingly enough, FEI is being rebranded and starting next year will be called The Boston Innovation Festival.  This was the 4th straight year that the KLC team attended FEI and coincidentally we centered on four key takeaways. Takeaway # 1 / Disruptive Innovation Remains Aspirational As much …

Tags: Industry

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Stay Away from This One Big Product Development Mistake

It’s what keeps product developers awake at night. The one big product development mistake that can be career-limiting, perhaps even career-ending and certainly spark a whole lot of negative commentary about your company’s failure to craft a product that customers actually want to purchase. Nobody wants to err, nor do people typically set out deliberately …

Tags: Industry

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Five Crucial Steps to the New Product Development Process

Over the last decade or so, the product development process has shifted from being reactive to proactive. Previously, creatives simply brainstormed and threw ideas around. At that time, harnessing employees as idea machines was very much in vogue. Legions of companies followed the book, “Your Creative Power” published in 1948 by Alex Osborn, a partner …

Tags: Industry, Insights

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4 Agile Market Research Techniques to Expect in 2018

Businesses in almost every niche need to stay agile in order to survive. Agile market research focuses on delivering the best outcomes in the quickest amount of time. Expect this practice to dominate in 2018: Seventy-seven percent of market researchers plan to increase adoption of agile methods during the next 12 months. Here are four …

Tags: Industry, Online Communities, Research

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Market Research Trends: 2017 Forecast

[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487851114{padding-bottom: 50px !important;}”]Market research industry trends in 2017 promise to do no less than change the field forever. And, as you might imagine, automation and artificial intelligence (AI) are key to these developments. These days, people are constantly posting details about their tastes and preferences on social media and other digital platforms. Only software …

Tags: Industry, Social Media, Technology

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The One Thing Most Consumer Research Companies Are Missing

Most leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …

Tags: Co-Creation, Industry, Insights, Online Communities

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