Author: Kevin Lonnie

Get the insight scoop from our blog.

How Does AI Impact Your Insights Community?

Market Research Online Communities (MROCs) as they were typically called at the time were a yearly feature in GRIT’s new technology section for over a decade, until they became nearly ubiquitous due to their cost/time efficiencies over ad hoc research.   But do those advantages still hold when compared to the potential of AI synthetic data/respondents?  …

Tags: AI, Insights Communities

Read More

The Rise of The Integrated Researcher / IiEX Austin May 2023

The overarching theme of IiEX NA 2023 was the rapid rise of AI and its potential to disrupt the MR Industry. Quickly, the narrative for AI has changed from, “Will it disrupt?” to “To what extent will AI disrupt MR and how quickly?”.  Most folks are betting on “extensive” and “this year”. The impact of …

Read More

AI Has MR In Its Sights

AI (ChatGPT, et al) is set to disrupt the Market Research Industry.  A recent joint academic study (Princeton, Penn & NYU) with the sexy title “Occupational Heterogeneity in Exposure to Generative AI” listed MR in the top 10% of industries threatened by AI (75th out of 750).  Looking for more causes for concern, On Monday …

Tags: AI, Artificial Intelligence

Read More

Has Your Insights Community Become a Time Hog?

If you want to achieve maximum efficiency, every member of your research team needs to stay in their lane.  At KLC, we’ve always felt that means allowing our clients do what they do best, which is provide great research. Today, most community providers are tech oriented (i.e., DIY, SaaS).  With an emphasis on scalability, their …

Read More

Does Your Insights Community Suffer from Quiet Quitting?

Members typically join an insights community because of their interest in the brand or the product category (for blind communities).  This interest is the hook that drives initial signup. Once recruited, community members are typically treated to a passive, reactive experience.  They are asked to participate in research projects without the courtesy of explaining how …

Tags: Insights Communities

Read More

Predictive Models & The Hero’s Response

The core responsibility of insights providers is to help our clients make better decisions. Decisions based on disparate, objective analysis. On the other hand, autocratic leaders show a predisposition for their own subjective litmus tests.  We are seeing this play out in Ukraine.  But as is often the case in history, there are striking parallels to …

Read More

The Rise of Agile Online Communities

Agile Online Communities are becoming the empathetic cornerstone of a new collaborative relationship with customers.  Established in almost every major organization, Insights Communities have become nearly ubiquitous. Their proliferation, driven by cost and timing efficiencies allow Insights Departments to offer a significant ROI over comparable ad hoc spend. Owing to the versatility of insights communities, they …

Read More

Episode 1 of The Co-Creators Podcast: Shoot the Moon

What does a classic 1940’s tabletop game called “Shoot the Moon” that employs the same principals scientists later used to accelerate and decelerate spacecraft when landing on the moon have to do with Co-Creation? It turns out quite a bit! To learn more about how the two are connected check out the first episode of …

Read More