Author: Kevin Lonnie

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[Watch] KLC’s Webinar from TMRE Digital Week “How to Maximize Your Online Community”

Overview: How to Maximize the Value of your Online Insight Community Online Insight Communities (MROCs) are now used by the majority of the Fortune 1,000. But is your insight community maximized for cost effectiveness? With the amazing research tools that can be seamlessly integrated into your MROC, the opportunity to transfer expensive ad hoc work …

Tags: Insights, Online Communities, Research

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The Data Gurus Podcast: Kevin Lonnie Talks Innovation

Kevin Lonnie, CEO of KL Communications, recently made a guest appearance on the 75th episode of “The Data Gurus” podcast with host Sima Vasa to talk about CrowdWeaving® and innovation. The Data Gurus podcast, which began airing in February 2018, has a mission to bring listeners “a real-life perspective on what’s happening in the data …

Tags: Industry, Innovation

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Top Four Things We Learned at FEI (Front End of Innovation) 2019

Last month, the KLC team attended FEI 2019.  Interestingly enough, FEI is being rebranded and starting next year will be called The Boston Innovation Festival.  This was the 4th straight year that the KLC team attended FEI and coincidentally we centered on four key takeaways. Takeaway # 1 / Disruptive Innovation Remains Aspirational As much …

Tags: Industry

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What Is Co-Creation and How Are Companies Using It?

[vc_row][vc_column][vc_column_text]The most successful companies know exactly what their customers are looking for. It can be difficult, however, to know exactly what consumers want from a product, down to the smallest detail. You don’t have to be a mind-reader, but you should learn a little bit more about co-creation and how to make it work for …

Tags: Co-Creation, Industry, Insights

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Are Customer Opinions Still Necessary?

[vc_row][vc_column][vc_column_text]A note from Kevin Lonnie, founder of KL Communications, on the future of market research. I’m a big advocate of Automation & AI for the future of market research. The cost and operational efficiencies they present is akin to fracking in the oil industry. It changes the price point of what’s possible and optimal. As …

Tags: Research

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What Most Companies Regret When Building a New Product Launch Marketing Plan

“Hindsight is 20/20”… “if only”… and “regrettably” are the terms uttered by those who have learned the hard way through experience. The same holds true for companies who have skipped or skimmed over the critical market research step of building a new product launch marketing plan. If you’re about to develop or launch a new product, …

Tags: Research

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