The overarching theme of IiEX NA 2023 was the rapid rise of AI and its potential to disrupt the MR Industry. Quickly, the narrative for AI has changed from, “Will it disrupt?” to “To what extent will AI disrupt MR and how quickly?”. Most folks are betting on “extensive” and “this year”. The impact of …
Read MoreAI (ChatGPT, et al) is set to disrupt the Market Research Industry. A recent joint academic study (Princeton, Penn & NYU) with the sexy title “Occupational Heterogeneity in Exposure to Generative AI” listed MR in the top 10% of industries threatened by AI (75th out of 750). Looking for more causes for concern, On Monday …
Read MoreIf you want to achieve maximum efficiency, every member of your research team needs to stay in their lane. At KLC, we’ve always felt that means allowing our clients do what they do best, which is provide great research. Today, most community providers are tech oriented (i.e., DIY, SaaS). With an emphasis on scalability, their …
Read MoreMembers typically join an insights community because of their interest in the brand or the product category (for blind communities). This interest is the hook that drives initial signup. Once recruited, community members are typically treated to a passive, reactive experience. They are asked to participate in research projects without the courtesy of explaining how …
Read MoreThe core responsibility of insights providers is to help our clients make better decisions. Decisions based on disparate, objective analysis. On the other hand, autocratic leaders show a predisposition for their own subjective litmus tests. We are seeing this play out in Ukraine. But as is often the case in history, there are striking parallels to …
Read MoreIn Episode 2 of The Co-Creators Podcast KLC’s CEO and host, Kevin Lonnie, sits down with John Bowen, a brand transformation consultant and Principal of BOWEN® to discuss customer co-creation and the role that KLC played in the development of Hum by Verizon. In case you missed it, check out Episode 1 of The Co-Creators …
Read MoreAgile Online Communities are becoming the empathetic cornerstone of a new collaborative relationship with customers. Established in almost every major organization, Insights Communities have become nearly ubiquitous. Their proliferation, driven by cost and timing efficiencies allow Insights Departments to offer a significant ROI over comparable ad hoc spend. Owing to the versatility of insights communities, they …
Read MoreWhat does a classic 1940’s tabletop game called “Shoot the Moon” that employs the same principals scientists later used to accelerate and decelerate spacecraft when landing on the moon have to do with Co-Creation? It turns out quite a bit! To learn more about how the two are connected check out the first episode of …
Read MoreKLC founder and CEO Kevin Lonnie paints a must-see Big Picture of where the research industry and its companies are at this stage of what seems to be the interminable Coronavirus crisis. Watch the interview below.
Read MoreOverview: How to Maximize the Value of your Online Insight Community Online Insight Communities (MROCs) are now used by the majority of the Fortune 1,000. But is your insight community maximized for cost effectiveness? With the amazing research tools that can be seamlessly integrated into your MROC, the opportunity to transfer expensive ad hoc work …
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