The AI Landscape Today As AI has moved from experimental to operational across market research, suppliers and buyers are deploying AI for asynchronous prompting, real-time dynamic summaries, and sophisticated analysis. Multiple suppliers at CRC (the Corporate Researchers Conference) reported 80%+ accuracy rates when comparing AI-generated synthetic data against human-derived insights. Factor in cost advantages and …
Read MoreEvery year, I attend the Insight Association’s Corporate Researcher’s Conference hoping for inspiration. This year’s CRC didn’t just inspire, it illuminated the path forward for our entire industry. As I walked through the sessions and networking spaces, one thing became crystal clear: we’re not just talking about AI anymore; we’re living in its reality. For …
Read MoreI love that lead-in quote and not simply because I’ve been a vinyl record enthusiast and collector since a guy named Reagan lived in the White House. I also love it because I’m a HI (Human Insight) enthusiast and embracing life’s surface noise is critical in the pursuit of human insight. Given the current state …
Read MoreAI (ChatGPT, et al) is set to disrupt the Market Research Industry. A recent joint academic study (Princeton, Penn & NYU) with the sexy title “Occupational Heterogeneity in Exposure to Generative AI” listed MR in the top 10% of industries threatened by AI (75th out of 750). Looking for more causes for concern, On Monday …
Read More