Category: Artificial Intelligence

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AI Has MR In Its Sights

AI (ChatGPT, et al) is set to disrupt the Market Research Industry.  A recent joint academic study (Princeton, Penn & NYU) with the sexy title “Occupational Heterogeneity in Exposure to Generative AI” listed MR in the top 10% of industries threatened by AI (75th out of 750).  Looking for more causes for concern, On Monday …

Tags: AI, Artificial Intelligence

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