Category: Insights Communities

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Case Study:  Utility CX & Brand Tracking With An Insights Community

Insights Communities are an effective and affordable way for utility providers to track key performance indicators.  Do you need to regularly answer questions like these: Questions like these or closely related ones are often critical for utility companies to answer.  Regularly tracking the metrics that result from these types of questions is the key to …

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Tags: Customer Experience, Insights, Insights Communities, Online Communities, Utility Industry

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Does Your Insights Community Suffer from Quiet Quitting?

Members typically join an insights community because of their interest in the brand or the product category (for blind communities).  This interest is the hook that drives initial signup. Once recruited, community members are typically treated to a passive, reactive experience.  They are asked to participate in research projects without the courtesy of explaining how …

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Tags: Insights Communities

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