Category: Insights Communities

Get the insight scoop from our blog.

Does Your Insights Community Suffer from Quiet Quitting?

Members typically join an insights community because of their interest in the brand or the product category (for blind communities).  This interest is the hook that drives initial signup. Once recruited, community members are typically treated to a passive, reactive experience.  They are asked to participate in research projects without the courtesy of explaining how …

Tags: Insights Communities

Read More