Category: Engagement

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How Community Management is like Gardening

Everyone is talking about Generation Z these days. You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up and comers for online market …

Tags: Engagement, Online Communities

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Discussion: Ten Things Every Online Community Manager should be Testing to Increase Engagement

As a Community Manager at KL Communications, a big part of my job is continuously hunting for ways to engage our online research community members. We make engagement (and increasing engagement!) a focus every day, from re-evaluating member communications, incorporating new gamification elements, creating picture and video posts, to developing easy and convenient mobile apps, …

Tags: Engagement, Online Communities

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Co-Moderating in Online Communities

Recently, I read an article on Quirks.com called “What happens when community participants start acting like researchers?” The authors discussed a few new approaches to positively incorporate members into the moderating process within online communities. The authors share feedback and examples from three case studies to show how they suggest engaging members to this new …

Tags: CrowdWeaving®, Engagement

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Gamification Spreads its Reach

As researchers, we’re always looking for ways to keep members engaged. Gamification is a great way to do that. We give members of our communities small incentives like badges or member statuses for their increased participation, and many love it. We also incentivize them by crediting points that they can collect towards redeeming gift cards …

Tags: Anecdotal, Engagement, Online Communities

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The Future of Community Management

As the field of community management continues to grow, we are seeing technological and digital advancements that allow us to deepen our reach to more and more people. Because of this, it is important to remember that community management is about people and user experience, rather than just the number of people who “like” or …

Tags: Engagement, Online Communities, Social Media

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