Everyone is talking about Generation Z these days. You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up and comers for online market …Read More
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As a Community Manager at KL Communications, a big part of my job is continuously hunting for ways to engage our online research community members. We make engagement (and increasing engagement!) a focus every day, from re-evaluating member communications, incorporating new gamification elements, creating picture and video posts, to developing easy and convenient mobile apps, …Read More
The role of community manager is a growing one that requires near-constant innovation and skill in various disciplines. As the New Year begins and resolutions are being made, I decided it would be a great time to get back to the basics to ensure that 2014 is a solid year for community management here at …Read More
Recently, I read an article on Quirks.com called “What happens when community participants start acting like researchers?” The authors discussed a few new approaches to positively incorporate members into the moderating process within online communities. The authors share feedback and examples from three case studies to show how they suggest engaging members to this new …Read More
As researchers, we’re always looking for ways to keep members engaged. Gamification is a great way to do that. We give members of our communities small incentives like badges or member statuses for their increased participation, and many love it. We also incentivize them by crediting points that they can collect towards redeeming gift cards …Read More
As the field of community management continues to grow, we are seeing technological and digital advancements that allow us to deepen our reach to more and more people. Because of this, it is important to remember that community management is about people and user experience, rather than just the number of people who “like” or …Read More