Author: Lisa Fuchs

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Don’t Let COVID-19 Halt Your Market Research Efforts

As everyone in the entire world is aware, the recent Coronavirus (COVID-19) outbreak has halted travel and business on a global scale.  With many companies instituting travel bans for their employees, and the general public being told to stay home to curtail the spread of the virus, market research and innovation is now more challenging …

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The Best Marketing Research Process for Product Development

As any good researcher knows, there are several marketing research processes, and the one for product development is typically of great interest because it has the greatest impact on the company’s performance. There are multiple variations of this process, so which one is the best marketing research process for product development? A quick refresher on …

Tags: Online Communities

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Five Crucial Steps to the New Product Development Process

Over the last decade or so, the product development process has shifted from being reactive to proactive. Previously, creatives simply brainstormed and threw ideas around. At that time, harnessing employees as idea machines was very much in vogue. Legions of companies followed the book, “Your Creative Power” published in 1948 by Alex Osborn, a partner …

Tags: Industry, Insights

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How Online Research Tools are Helping New Businesses Succeed

It’s not easy being the new business on the block. Today’s global economy and marketplace afford new businesses as many opportunities as it does challenges. To be successful now, businesses require a thorough understanding of the marketplace. Specifically, their target customer – who they are, as well as how and why they buy. Online research …

Tags: Research

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The Best Process for Successful New Product Development

At the recent Front End of Innovation conference in Boston, we learned a lot from the key opinion leaders who presented their thoughts and concepts around innovation. One of the common themes was the mission-critical role of the customer. Specifically, how placing customers at the forefront of a customer-centric strategy was imperative for the success …

Tags: Innovation

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The Best Market Research Tools to Use in 2018 

Being selective about which market research tools to apply – when and why – can confer competitive advantage and help increase the distance between you and your competition. The best way to create products and services that are successful is to forge a proactive, collaborative relationship with customers – both those who you target and those whose trust …

Tags: Research

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The Not-So-Obvious Benefits of Qualitative Research

Market Research: Three Benefits of Qualitative Research If you’re tasked with developing a new product for your target consumer, you may not be sure that the benefits of qualitative research outweigh the costs or time required to conduct the analysis. Studies show that the analysis is worth it because the more people feel connected to …

Tags: Co-Creation, Research

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The Hidden World of Co-Creation

Co-creation – in particular, ideation or CrowdWeaving® as we like to call it – is not always cut and dry. There’s a lot of magic that goes on behind the scenes, in order to conduct a successful ideation session. Here are some of the things we like to keep in mind when conducting an ideation …

Tags: Co-Creation, CrowdWeaving®

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2 Ways to Implement Customer Co-Creation for Your Brand

Back in the “good old days,” when life was more simple and Mad Men-like agencies reigned supreme, marketing meant pitching ideas to your customers, and basically just convincing them to buy products that were already created and ready to purchase. A good salesperson didn’t care about their customers’ personal lives unless it related directly to …

Tags: Co-Creation, Engagement, Social Media

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