KLC’s EVP of Innovation Services, Lisa Fuchs, joins RFL Communications, Bob Lederer, to discuss New York City’s first “Rank Choice Voting” Mayoral Primary last month and brought to mind the use of an analogous idea that can be used in consumer research. Want to learn more about the market research services KLC offers? Fill out …
Read MoreThe recent NYC mayoral primary marked a major milestone by employing ranked choice voting system – the most high-profile test of this system to date. Rather than choose only one candidate in this election, voters were able to rank several in order of their preference. This means that even if one’s top choice doesn’t have …
Read MoreDo you want to Co-Create, or do you just want to ideate? Often, we are asked about the differences in Co-Creation versus Crowdsourcing and Idea Generation. In the age of “faster, cheaper, more scalable”, brands want to innovate to stay competitive, but may not always want to invest the time and effort (and budget). Ultimately, …
Read MoreAs we slip into the final weeks of 2020, and prepare for the holiday season once again, one thing has become clear. Digital qualitative research has become all the rage this year. In a time when the pandemic has changed the way we live and work, market researchers have had to find alternatives to in-person …
Read MoreCOVID-19 is affecting the entire population. As the battle cry of the nation – and the world – these days goes, we are all in this together. What’s fascinating about this sense of togetherness is how it’s inspired individuals across the globe to unite not only to support each other in this trying time, but …
Read MoreAs everyone in the entire world is aware, the recent Coronavirus (COVID-19) outbreak has halted travel and business on a global scale. With many companies instituting travel bans for their employees, and the general public being told to stay home to curtail the spread of the virus, market research and innovation is now more challenging …
Read MoreAs any good researcher knows, there are several marketing research processes, and the one for product development is typically of great interest because it has the greatest impact on the company’s performance. There are multiple variations of this process, so which one is the best marketing research process for product development? A quick refresher on …
Read MoreOver the last decade or so, the product development process has shifted from being reactive to proactive. Previously, creatives simply brainstormed and threw ideas around. At that time, harnessing employees as idea machines was very much in vogue. Legions of companies followed the book, “Your Creative Power” published in 1948 by Alex Osborn, a partner …
Read MoreIt’s not easy being the new business on the block. Today’s global economy and marketplace afford new businesses as many opportunities as it does challenges. To be successful now, businesses require a thorough understanding of the marketplace. Specifically, their target customer – who they are, as well as how and why they buy. Online research …
Read MoreAt the recent Front End of Innovation conference in Boston, we learned a lot from the key opinion leaders who presented their thoughts and concepts around innovation. One of the common themes was the mission-critical role of the customer. Specifically, how placing customers at the forefront of a customer-centric strategy was imperative for the success …
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