Author: Allyssa Gresser

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The Employee Online Community – Connecting Companies and Increasing Employee Engagement

It’s understood that an online community can help you better understand your customers. Through a variety of research methodologies available within a customer insights platform, you can facilitate an ongoing feedback loop with your target audience. What’s critical to note, though, is that your target audience can be any group – including employees. The benefits …

Tags: Co-Creation, Engagement, Online Communities, Research

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A Step-by-Step Overview of the Co-Creation Design Process

We’ve heard it before. We’ve seen the reactions. It happens in some client meetings, particularly with newer marketers and start-up companies. After suggesting a co-creation project, the reactions range from eye-rolls to quizzical looks to “deer-in-headlights” blank stares. Based on what we learned through our years in market research, people often become overwhelmed by the …

Tags: Co-Creation

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Co-Creation vs Open Innovation: Benefits, Risks and Examples

Since the turn of the current century, product developers have increasingly looked to new processes to improve the likelihood of a successful launch. Some of these upstream processes include market research, which taps into everything from geographics and demographics to psychographics. Other midstream processes include co-creation and open innovation to spark the design of new …

Tags: Co-Creation, Innovation

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3 Ways to Use Customer Research to Grow Your Business

“It’s the next big thing. You can’t lose. It’s a safe bet. Everyone will want this.” These statements have been made countless times by entrepreneurs and innovators at start-ups and Fortune 500 companies alike. Many have uttered those statements based on a “gut-feeling”. Some of these big ideas are so enticing that investors have gone …

Tags: Research

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The 2018 Product Development Process Template 

Product Development, as a process, is an integral part of building the longevity of a brand. When developing and launching a new product, each company establishes its own series of steps to move through the product development process, from idea to concept to commercial launch. It is that process, often adapted from standard practices and …

Tags: Research

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4 Agile Market Research Techniques to Expect in 2018

Businesses in almost every niche need to stay agile in order to survive. Agile market research focuses on delivering the best outcomes in the quickest amount of time. Expect this practice to dominate in 2018: Seventy-seven percent of market researchers plan to increase adoption of agile methods during the next 12 months. Here are four …

Tags: Industry, Online Communities, Research

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Co-Creation Value Measurement: A Complete Overview

Not too long ago, when a company engineered products and services, it relied entirely on its internal development team (e.g R&D, Design, Packaging, Brand Teams, etc) to provide suggestions and evaluations. After they conceived the idea, created and fine-tuned those offerings, they released and marketed them without any further testing. Nowadays, consumers, suppliers, vendors, distributors …

Tags: Co-Creation

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