Category: Anecdotal

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Recognizing Niche Passion Groups Within a Collaborative Online Community

Hopefully by now you are comfortable with the difference between crowdsourcing and co-creation. After understanding what co-creation is and the benefits it affords, you may be interested in learning even more about how it stands apart from traditional market research tools. Once co-creation gets rolling, the ideas that emerge are often amazing, but what you …

Tags: Anecdotal, Insights, Online Communities

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What’s Your Creative Style?

I’ve been taking an online course (“MOOC”) at Penn State this semester called “Creativity, Innovation and Change.”  The team of professors hails from different disciplines in engineering (mechanical, chemical and environmental) as well as theater and psychology.  We’re now into week 6 of the class, and so far have investigated creative styles, ideation techniques, intelligent …

Tags: Anecdotal, Big Data, Insights

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