Author: Dan Womack

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Don’t Let AI Prevent HI–Embracing the Surface Noise

I love that lead-in quote and not simply because I’ve been a vinyl record enthusiast and collector since a guy named Reagan lived in the White House. I also love it because I’m a HI (Human Insight) enthusiast and embracing life’s surface noise is critical in the pursuit of human insight. Given the current state …

Tags: AI, Artificial Intelligence, Customer Experience, Insights, Insights Communities, Online Communities, Research, Technology

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What Is an Insight Community?

An insight community is a valuable research tool that virtually brings together a select group of your customers, prospects, or key stakeholders, allowing you to regularly engage with them and gather valuable feedback and deep insights.  With an insight community you can better understand your audience, identify their needs and preferences, and ultimately make more informed decisions to help drive your business forward. 

Tags: Customer Experience, Insights, Insights Communities, Online Communities

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Case Study:  Utility CX & Brand Tracking With An Insights Community

Insights Communities are an effective and affordable way for utility providers to track key performance indicators.  Do you need to regularly answer questions like these: Questions like these or closely related ones are often critical for utility companies to answer.  Regularly tracking the metrics that result from these types of questions is the key to …

Tags: Customer Experience, Insights, Insights Communities, Online Communities, Utility Industry

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10 Ways To Use An Insights Community For Your Utility Company

I led market insights and customer experience measurement teams for Fortune 200 companies for 25 years.  An insights community was an important part of my toolbox at each of these companies.  The insights communities (in the beginning we called them MROCs or Market Research Online Communities) enabled the delivery of fast insights with significant cost …

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