The recent COVID-19 pandemic has not only shifted our personal lives but packed up our corporate life in a laptop bag and brought it home to our kitchen table. During this time, employees were doing their best to make a comfortable workspace, whilst some even multi-tasked as homeschool teachers. Managers checked in via Microsoft Teams …Read More
Author: Haley Long
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Competition abounds. Particularly in New York City. So, how do you identify the top market research companies in NYC? If you’re already in the field of market research, the process of identifying which companies are best and what their specialties are is easier than if you’re unfamiliar with the field. On the contrary, if you’re …Read More
Customer Service. Just consider this term for a moment. What experiences come to mind? Given that negative experiences are relayed nine times more often than positive ones, odds are that you immediately thought of some unsatisfactory encounter. A daunting statistic is that 90% of restaurants do not make it to their 2nd anniversary of opening …Read More
Consumers are picky. This is no grand revelation. However, there is something to be learned about how to meet – and exceed – their expectations. When a customer is considering a purchase, whether it is something new to them or new to the world, or they are replacing something, they are typically diligent about their …Read More
In the past, product innovation process, particularly for consumer products, was relatively straightforward and standardized across all companies. At that time, companies developed first-of-their-kind products. As a result, innovation was centered around simply what the product did and did not emphasize how it functioned. Companies identified a need, generated a manufacturing plan, rolled it out …Read More