Being selective about which market research tools to apply – when and why – can confer competitive advantage and help increase the distance between you and your competition. The best way to create products and services that are successful is to forge a proactive, collaborative relationship with customers – both those who you target and those whose trust …
Read MoreMarket Research: Three Benefits of Qualitative Research If you’re tasked with developing a new product for your target consumer, you may not be sure that the benefits of qualitative research outweigh the costs or time required to conduct the analysis. Studies show that the analysis is worth it because the more people feel connected to …
Read MoreCo-creation – in particular, ideation or CrowdWeaving® as we like to call it – is not always cut and dry. There’s a lot of magic that goes on behind the scenes, in order to conduct a successful ideation session. Here are some of the things we like to keep in mind when conducting an ideation …
Read MoreBack in the “good old days,” when life was more simple and Mad Men-like agencies reigned supreme, marketing meant pitching ideas to your customers, and basically just convincing them to buy products that were already created and ready to purchase. A good salesperson didn’t care about their customers’ personal lives unless it related directly to …
Read MoreBy now we all know that social media has changed the world. It’s connected to friends and family across the globe, and helped us to make new friends. It’s given all of us a voice – so we can interact with our favorite brands, products, even celebs. And last, but not least, it spawned “the …
Read MoreA few weeks ago I had the chance to attend a “meet and greet” sales showcase, where a handful of online market research companies were each given eight minutes to talk about their unique approaches to solving research challenges in today’s market. This was an eye-opening experience for me, because as a researcher rather than …
Read MoreEveryone is talking about Generation Z these days. You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up and comers for online market …
Read MoreI’ve been asked to write this month’s blog for KL Communications. Typically, I have no problem finding things to say – just ask my co-workers who get to listen to me every day – but for some reason, when I sat down to write this blog, I couldn’t think of anything interesting to write. So…. …
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