By now we all know that social media has changed the world. It’s connected to friends and family across the globe, and helped us to make new friends. It’s given all of us a voice – so we can interact with our favorite brands, products, even celebs. And last, but not least, it spawned “the …
Read MoreA few weeks ago I had the chance to attend a “meet and greet” sales showcase, where a handful of online market research companies were each given eight minutes to talk about their unique approaches to solving research challenges in today’s market. This was an eye-opening experience for me, because as a researcher rather than …
Read MoreEveryone is talking about Generation Z these days. You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up and comers for online market …
Read MoreI’ve been asked to write this month’s blog for KL Communications. Typically, I have no problem finding things to say – just ask my co-workers who get to listen to me every day – but for some reason, when I sat down to write this blog, I couldn’t think of anything interesting to write. So…. …
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