Author: Lisa Fuchs

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The Hidden World of Co-Creation

Co-creation – in particular, ideation or CrowdWeaving® as we like to call it – is not always cut and dry. There’s a lot of magic that goes on behind the scenes, in order to conduct a successful ideation session. Here are some of the things we like to keep in mind when conducting an ideation …

Tags: Co-Creation, CrowdWeaving®

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2 Ways to Implement Customer Co-Creation for Your Brand

Back in the “good old days,” when life was more simple and Mad Men-like agencies reigned supreme, marketing meant pitching ideas to your customers, and basically just convincing them to buy products that were already created and ready to purchase. A good salesperson didn’t care about their customers’ personal lives unless it related directly to …

Tags: Co-Creation, Engagement, Social Media

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In Praise of the “Selfie”

By now we all know that social media has changed the world.   It’s connected to friends and family across the globe, and helped us to make new friends.  It’s given all of us a voice – so we can interact with our favorite brands, products, even celebs.  And last, but not least, it spawned “the …

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How Community Management is like Gardening

Everyone is talking about Generation Z these days. You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up and comers for online market …

Tags: Engagement, Online Communities

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