One of the central tenets behind successful co-creation is to fail early and often. The idea is to keep moving iteratively towards a successful solution. That said, it’s preferable to start closer to the solution in the first place, so the ramp up between multiple failures and ultimate success is reduced. With that in mind …
Read MoreIt’s that time of year when everyone from the cashier at Walgreens to the mailman is reminding you to fill out the “newly Improved” GRIT survey. Well, the cashier might be an exaggeration but I swear the mailman asked if I had gotten around to it. Perhaps it’s because the mailman bears an uncanny resemblance …
Read MoreResearchers are getting used to hearing about the opportunities afforded by agile research and customer co-creation. Often the terms are used almost interchangeably but, to me, they are distinct, with the latter being a subset of the former. Agile Research is a derivative of the agile development process. For definition, I’ll use Jeffrey Henning’s recent …
Read MoreWould that be a trade association (e.g. ESOMAR, CASRO, The MRA, ARF, IIR, QRCA, etc.)? Can we name an association that clearly speaks for a majority of researchers? No, they’re all too myopic. If a single association doesn’t speak for MR, what about thought leaders? In my opinion, the vast majority of thought leaders are …
Read MoreOK, I realize this one is pretty easy. A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? A. 5 cents B. 10 cents C. 20 cents D. 25 cents If you instinctively guessed 10 cents, congratulations, you …
Read MoreDramatic speeches, lively debates, predictions of an impending Armageddon for traditional MR have all been met with a collective yawn. There seems something noble in the idea of an umbrella organization that would lead/protect and strengthen the MR industry. But nobility doesn’t always take into consideration practicality and most importantly; need. Personally, I think we’re …
Read MoreBy Kevin P. Lonnie/Founder KL Communications There are two attributes associated to MR that I feel are preventing us from making a larger contribution to innovation. As a rule, we are: Risk adverse Process driven The above attributes have their merits. They allow us to provide objective, thorough analyses of potential products through measurable …
Read MoreWhen I was a young pup starting out in market research, there was an ongoing debate between two industry leaders, Bill Neal and Harry O’Neil. The respectful discussion between the two gentlemen concerned whether market research was more of a science or an art. Mr. Neil argued for the former and Mr. O’Neil for the …
Read MoreThis article originally appeared in the July issue of Survey Magazine. Read it here. As I grow older, I grapple with the thought of failing. It makes me think twice about stepping outside my comfort zone. Quite frankly, it’s a lot easier to stick to areas of past accomplishments and skills. This is far more …
Read MoreAs an industry, we are shaken! I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core. No point reviewing all those new tools here. Suffice it to say that big data, eye tracking, neuromarketing and behavioral economics are ready to make sushi …
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