There’s been quite a bit written about the potential of AI and Automation as it relates to Market Research. I must admit my own thinking has evolved on this subject. At first, I was dubious about the ability of algorithms and automated processes to answer the big “Why” questions. But I now feel that AI …Read More
Category: Big Data
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I’ve been taking an online course (“MOOC”) at Penn State this semester called “Creativity, Innovation and Change.” The team of professors hails from different disciplines in engineering (mechanical, chemical and environmental) as well as theater and psychology. We’re now into week 6 of the class, and so far have investigated creative styles, ideation techniques, intelligent …Read More
After attending a webinar hosted by Qualtrics, Dr. David Rock of the Neuroleadership Institute explained the importance of insights and how they relate to communicating and collecting data. Here are some key themes I took away from the webinar: Collecting data is not just important to the client, but to the participant and researchers, as …Read More
When I was a young pup starting out in market research, there was an ongoing debate between two industry leaders, Bill Neal and Harry O’Neil. The respectful discussion between the two gentlemen concerned whether market research was more of a science or an art. Mr. Neil argued for the former and Mr. O’Neil for the …Read More
Recently I participated in a webinar in which Google Consumers Surveys sparked the latest conversation that an industry transformation is not as far off as some might think. The transition on the horizon (or more realistically already here) is that there are faster, cheaper, and bigger means to data and sample. While other companies may …Read More
In this internet age, where more and more data is being created by individuals, is it possible to maintain anonymity? In the infographic below, it is hard to ignore the fact that with each passing year, more and more digital information is being created around the world. By the year 2020, that data is expected …Read More