“Selfish,” “spoiled,” and “egotistical” are commonly used to describe Millennials. As a Millennial myself, I find these words harsh. It’s difficult to compare generations, when each cohort has different circumstances to face. As we all know, times have changed drastically, including, most notably, the recession that has left the majority of Americans struggling to make …
Read MoreKL Communications is an online research supplier, and if you’re reading this, there’s a good chance you are too. As we’re trying to proselytize the benefits of consumer co-creation to the masses overall—while bringing it to our clients with a unique process and platform we (naturally) believe is superior—it is both frustrating and extremely satisfying …
Read MoreMROCs have had a good run. For more than a decade, MROCs have been the go-to resource for brands to get closer to their customers. That need hasn’t gone away, but traditional MROCs soon will. MROCs are dying. For those who don’t know, some quick background: MROCs are Marketing Research Online Communities. The term refers …
Read MoreEvery company wants to have the next great product or service. Some of the most disruptive ones lately have come out of the sharing economy—think Uber or Airbnb. The vast majority of these ideas have come from independent individuals who build companies around an idea rather than ideas within the framework of a company. In …
Read MoreHave you ever had a brilliant product idea or modification for your favorite brand? Did you ever try to communicate your idea to the company? Perhaps you didn’t know where to begin, and if you did, you probably didn’t get far. There are an infinite amount of mediums where people can voice their opinions, but …
Read MoreBeing on the supplier side of the online market research industry, or any industry for that matter, the relationship with the client side is vital to the success of the company. Personally, how I interact with my clients on a day-to-day basis is the best indicator of how a project or “account” is going. The …
Read MoreSean Holbert, Executive Vice President of Business Development at KL Communications, has been named as one of SURVEY Magazine’s Top Technology Trendsetters! His profile is published in the March 2014 issue of the magazine, starting on page 64. The issue will be distributed at this year’s ARF Re:Think conference, taking place March 23-26, 2014 in …
Read MoreI am proud to announce today the official release of KL Communications’ brand new co-creation community platform. We believe this has set a new standard for online community platforms across the industry. This release includes a fully integrated ideation platform (i.e. CrowdWeaving®) and mobile applications, as well as an improved reporting dashboard. This new platform …
Read MoreKLC CEO/Thought Leader Kevin Lonnie is featured in the Winter 2014 GreenBook Research Industry Trends (GRIT) Report. To read his thoughts on customer co-creation, check out his article here.
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report discusses a recent scandal in India, in which polling organizations were found to be tweaking poll results. Take a look at the video below to hear more.
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