KL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report acknowledges Data Privacy Day in the United States. Take a look at the video below to hear more.
Read MoreKL Communications is proud to be a sponsor of this week’s Research Business Daily Report with Bob Lederer. Check our blog daily for the newest videos featuring various market research industry experts. Today’s video features Reed Cunliff, General Manager of Microsoft’s Central Marketing Group – Research Team.
Read MoreThe role of community manager is a growing one that requires near-constant innovation and skill in various disciplines. As the New Year begins and resolutions are being made, I decided it would be a great time to get back to the basics to ensure that 2014 is a solid year for community management here at …
Read MoreThe Media Insights & Engagement Conference is taking place January 29-31, 2014 in Miami, FL. The annual conference, which boasts the same producers as The Market Research Event (TMRE) and Shopper Insights in Action conferences, will bring together media industry leaders as they speak about trends and challenges faced in all aspects of the media, from …
Read MoreThe holiday season ushers in the New Year. Out with the old, in with the new… In today’s networked, hyper-informed economy, customers are no longer mere buyers. Consumers are successfully helping design and innovate products and services. If you continue to treat your customers as mere sources of revenue, you’re missing the boat – and, …
Read MoreRecently, I read an article on Quirks.com called “What happens when community participants start acting like researchers?” The authors discussed a few new approaches to positively incorporate members into the moderating process within online communities. The authors share feedback and examples from three case studies to show how they suggest engaging members to this new …
Read MoreThe Market Research Event, our industry’s largest and finest conference, was held this year in Nashville at the bright & lovely Opryland Hotel. Keynote speakers which included Daniel Pink, Malcom Gladwell, and Jane McDonigal had various things to say that all seemed to address in some way the quickly expanding, connected world we live in …
Read MoreIn market research, we are always striving to provide our clients with relevant and pertinent information and insights. This can unfortunately bleed into how we end up treating our respondents. Sometimes we can forget that we have a working partnership with respondents, especially in communities, and without them, our communities wouldn’t have any people to …
Read MoreAs researchers, we’re always looking for ways to keep members engaged. Gamification is a great way to do that. We give members of our communities small incentives like badges or member statuses for their increased participation, and many love it. We also incentivize them by crediting points that they can collect towards redeeming gift cards …
Read MoreAttending the Market Research in the Mobile World conference in Minneapolis July 16–18 as a civilian—I did not have to log any booth time—I was fully prepared to focus on mobile for mobile’s sake. As the person in charge of developing KL Communications’ new IC2 platform, of which client-branded mobile apps are a major component, …
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