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Post-COVID Economics and Consumer Value

The first half of 2020 been filled with economic turbulence, resulting in many new words and phrases that have reemerged from the aftermath of the Global Financial Crisis of 2007-2008. Words like “uncertainty” and “the new normal” have been thrust into common parlance to describe in the far-reaching effects of the COVID-19 pandemic. Along with …

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Don’t Let COVID-19 Halt Your Market Research Efforts

As everyone in the entire world is aware, the recent Coronavirus (COVID-19) outbreak has halted travel and business on a global scale.  With many companies instituting travel bans for their employees, and the general public being told to stay home to curtail the spread of the virus, market research and innovation is now more challenging …

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The Top 3 Most Important Agile Product Development Practice

Every year, it seems that there is some new method or practice designed to augment or enhance existing product development efforts. There are also dozens of new technologies and how-to guides released to stimulate changes and advancement within the field. Innovation and change are good: at least most of the time. Sometimes, as in the …

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Using Customer Input in Product Development: Benefits & FAQs

What matters more: money or talent? It’s an age-old question that most business owners have asked themselves during their journey. Both of these aspects help advance business and product development, of course, but neither is the single greatest asset a company can have. So, what is the greatest asset? Customer input, hands down. Without it, …

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Top Reasons Why Your Business Needs Customer Intelligence Software

Today, in this digital era of analytics with the ability to measure anything and everything, companies who track customer behaviors and analyze them to discover actionable insights have an edge over their competitors. Everyone knows the saying, “the customer is always right” and one thing that we can be sure of is that customers are …

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Facts Remain Stubborn Things

It’s been a tough month for the US Intelligence Committee. Their credibility has been brought into question and their importance to the incoming administration appears compromised. Of course, this can change but outgoing President Obama felt the need to remind the incoming administration of the need for intelligence briefings. While the intelligence community has recently …

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