Perspectives

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Don’t Let COVID-19 Halt Your Market Research Efforts

As everyone in the entire world is aware, the recent Coronavirus (COVID-19) outbreak has halted travel and business on a global scale.  With many companies instituting travel bans for their employees, and the general public being told to stay home to curtail the spread of the virus, market research and innovation is now more challenging …

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The Data Gurus Podcast: Kevin Lonnie Talks Innovation

Kevin Lonnie, CEO of KL Communications, recently made a guest appearance on the 75th episode of “The Data Gurus” podcast with host Sima Vasa to talk about CrowdWeaving® and innovation. The Data Gurus podcast, which began airing in February 2018, has a mission to bring listeners “a real-life perspective on what’s happening in the data …

Tags: Industry, Innovation

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Four Benefits of Online Communities for Market Research

How beneficial something will be to you all depends on how well you set yourself up to derive those benefits. Market research is no different. There are multiple advantages associated with taking your studies to the internet. Although the advantages to adding online communities to your company’s market research repertoire are numerous, here are four …

Tags: Online Communities

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Why Online Communities Drive Better Decisions

In today’s business climate, faster is better. If you wait too long to respond to a customer’s inquiry or address their grievance, you’ll be reading about it on social media before you’ve even had a chance to compose your reply. If you’re pursuing product development with an ambiguous path, then be prepared. Someone may launch …

Tags: Online Communities

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Why the Marketing Research Process is Important for Your Business

Research is an essential effort to gain a better understanding of a problem at hand. Without it, we would collectively be limited in our ability to solve problems and generate solutions because we lack the context around what the issue is. Similarly, market research provides businesses with answers to their questions and solutions for the …

Tags: Online Communities

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How to Use Customer Feedback in Market Research Online Communities

Let’s face it, market research online communities (MROCs) wouldn’t exist without customers. Customers are truly the backbone of this operation. They provide their honest feedback when asked and continue to participate time and time again. The trick, though, is learning how to both receive and implement customer feedback in online communities in a way that …

Tags: Online Communities

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The Best Marketing Research Process for Product Development

As any good researcher knows, there are several marketing research processes, and the one for product development is typically of great interest because it has the greatest impact on the company’s performance. There are multiple variations of this process, so which one is the best marketing research process for product development? A quick refresher on …

Tags: Online Communities

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