I’ve been helping companies better understand their customers and make better decisions for longer than I care to admit. More than 20 years of that time was spent leading insights, customer experience, and strategy teams at Fortune 500 insurance companies. Though I didn’t grow up dreaming of someday helping develop new insurance products or designing …
Read MoreSome of our clients have recently started having significant issues with response rates to email invitations. What began as isolated reports from a few organizations quickly revealed itself as part of a much larger, industry-wide problem that’s affecting survey researchers across all sectors. You’re Not Alone: This Problem Is Everywhere When we began investigating these …
Read MoreThe recent MR fraud case (with its staggering $100 million fraud implications) serves as a sobering reminder of the structural vulnerabilities embedded in traditional market research methodologies. While many quality panel providers work diligently to minimize fraud through sophisticated screening and validation techniques, the transactional nature of ad hoc panel research can create inherent challenges …
Read MoreLet’s discuss something which everyone in the world finds fascinating at this moment– AI Contrary to the popular belief that we must choose between AI and traditional insight communities, at KLC. We believe that our tried-and-true insights communities aren’t being replaced by AI, but are actually finding an amazing new dance partner in this technology. Remember …
Read MoreWhy Communities? The Value of Communities for Research Market research has evolved dramatically over the last few decades, but there is a constant which still remains. Can you guess what this is? It is the need for high-quality, engaged respondents who happily provide their unique feedback from which we draw actionable insights. While traditional survey …
Read MoreDuring the 2024 Superbowl, Discover Card aired a commercial called “Robot” that explored the difficulties of recognizing AI from a real person. As Jennifer Coolidge praised Maya, the Discover Rep, for sounding like a human being (which she was), the rep retorted with: “Wait, are you a robot?” – (Maya) Discover Rep “Oh, how …
Read MoreMarket Research Online Communities (MROCs) as they were typically called at the time were a yearly feature in GRIT’s new technology section for over a decade, until they became nearly ubiquitous due to their cost/time efficiencies over ad hoc research. But do those advantages still hold when compared to the potential of AI synthetic data/respondents? …
Read MoreI love that lead-in quote and not simply because I’ve been a vinyl record enthusiast and collector since a guy named Reagan lived in the White House. I also love it because I’m a HI (Human Insight) enthusiast and embracing life’s surface noise is critical in the pursuit of human insight. Given the current state …
Read MoreAn insight community is a valuable research tool that virtually brings together a select group of your customers, prospects, or key stakeholders, allowing you to regularly engage with them and gather valuable feedback and deep insights. With an insight community you can better understand your audience, identify their needs and preferences, and ultimately make more informed decisions to help drive your business forward.
Read MoreThe overarching theme of IiEX NA 2023 was the rapid rise of AI and its potential to disrupt the MR Industry. Quickly, the narrative for AI has changed from, “Will it disrupt?” to “To what extent will AI disrupt MR and how quickly?”. Most folks are betting on “extensive” and “this year”. The impact of …
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