Perspectives

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How Can a Company Make Co-Creation Payoff?

Established and emerging businesses alike have the primary goal to maximize their profits and minimize expenses. Mind blowing information, right? While it is a simple concept, there are countless variables that can affect a company’s bottom line. We can say with certainty that revenue is vitally dependent on the success of a company’s products and …

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Raise the Woof: Online Focus Group’s for Fido

As we slip into the final weeks of 2020, and prepare for the holiday season once again, one thing has become clear. Digital qualitative research has become all the rage this year. In a time when the pandemic has changed the way we live and work, market researchers have had to find alternatives to in-person …

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The Role of an Online Community in New Product Development

With the right tools, nearly anyone can develop a product. However, not everyone can develop a product that is successful. How many Shark Tank episodes do we need to watch to see this theory put into action? The success doesn’t lie in how you pitch your product, but rather the actual need(s) your product solves. …

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Is the Voice of the Customer Really Necessary?

Any organization that offers a product or service needs an intimate understanding of the voice of the customer, or VOC. It allows them to design a product or service that solves a need and position that product or service effectively. When a company finds success, it creates a base of customers, or people for whom …

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Key Areas Where Customer Co-Creation and Collaboration Can Be Used by Brands

By now the power of co-creation has been well established with major consumer brands such as Lego, Nike, Apple, IKEA, Coca-Cola and Google leading the way. With these companies having fully embraced the process, they have helped revolutionize how brands relate to their customers, engaging them continuously in the process of ideating, producing, and marketing …

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How Important is the customers experience to a business?

Ask any business professional what the key is to a successful business, you are likely to get answers that revolve around customer centricity. That is, creating the conditions where a firm is focused on the improving the customer journey to drive increased retention and loyalty. In fact, there is significant evidence that not only will …

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Customer Co-Creation is the Secret to Business Innovation

Today, we have the ability to connect with others in a variety of ways, be it for business or for leisure, and we have been taking full advantage. Though many of us have been home or working under some restrictions for several months, we have remained connected with friends, family, co-workers, and clients. Keeping business …

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3 Reasons Why the Voice of the Customer is Vital to a Company’s Success

What is the difference between a successful business and one that’s not too successful? The answer is quite simple: the successful ones understand their customers. Instead of just collecting data, businesses that invest their market research time into customer engagement by listening to them truly understand their needs. The customer insights gained allow brands to …

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