Perspectives

Many times, in business, it is important to take a step back and try to trace and fully understand the journey your customers go through when interacting with your products and services. Taking this critical step back allows businesses to better understand what is working well and drives loyalty among customers. Additionally, it allows for …

By Jennifer Noonan

Many of you already know what an Online Insight Community is, but for those who don’t, it is a destination where you can foster a collaborative relationship between you and your customers, so you can tap into their needs and bring the right solutions to life on an ongoing basis. For the longest time there …

By Allyssa Gresser

It’s no secret that seeking customer insights via market research is vital when releasing new products or services, and, truth be told, expected nowadays. Customers want to be part of the development process and know that they have influence with the brands (or products) they care about. A simple Google search will reveal any number …

By Haley Noble

Agile Online Communities are becoming the empathetic cornerstone of a new collaborative relationship with customers.  Established in almost every major organization, Insights Communities have become nearly ubiquitous. Their proliferation, driven by cost and timing efficiencies allow Insights Departments to offer a significant ROI over comparable ad hoc spend. Owing to the versatility of insights communities, they …

By Kevin Lonnie

What does a classic 1940’s tabletop game called “Shoot the Moon” that employs the same principals scientists later used to accelerate and decelerate spacecraft when landing on the moon have to do with Co-Creation? It turns out quite a bit! To learn more about how the two are connected check out the first episode of …

By Kevin Lonnie

KLC’s EVP of Innovation Services, Lisa Fuchs, joins RFL Communications, Bob Lederer, to discuss New York City’s first “Rank Choice Voting” Mayoral Primary last month and brought to mind the use of an analogous idea that can be used in consumer research. Want to learn more about the market research services KLC offers? Fill out …

By Lisa Fuchs

Twice a year the GreenBook Research Industry Trends Report (or GRIT report) shares an in-depth analysis of the market research industry. It is used by market researchers to better understand what things buyers are interested in as well as which methodologies and technologies are in demand. The first half of this years GRIT report suggests …

By Dan Lewis

So, you are interested in learning more about Online Community Management. Maybe you already manage a community and want to expand your knowledge or validate your practices. Maybe you have no idea what Community Management is. Either way, and anything in between, hopefully this article leaves you with some new ideas or welcome validation. There …

By Jamie Lang

At KLC, we offer numerous solutions to address the research needs of our clients via online research communities. We try to lean into methodologies that best match whatever business problem needs solving, but because these communities are qualitative in nature, we often run studies that rely on open ended consumer feedback. We believe that these …

By Ryan Lancelot

The recent NYC mayoral primary marked a major milestone by employing ranked choice voting system – the most high-profile test of this system to date. Rather than choose only one candidate in this election, voters were able to rank several in order of their preference. This means that even if one’s top choice doesn’t have …

By Lisa Fuchs