Perspectives

When we think about the global economy, it is not often (if ever) that policymakers, academia, or the financial media cover the market research industry. In years since the Global Financial Crisis (GFC), global gross domestic product was growing steadily at about 2.5 percent year over year[1]. Each year the insights industry is able to …

By Corey Maness

Using various platforms and methodologies to gain insight from customers is old news. We, especially those of us in Market Research, understand the value in customer preferences and purchase interests. Our industry would be nothing if we didn’t! We know that customers fuel our businesses, and to understand what they want, we need to go …

By Kyle Bradley

The word “philosophy” might evoke painful (or pleasant) recollections of studying ancient Greece in high school or college.  Furthermore, philosophy is not usually a subject that businesspeople discuss, at least not in the context of market research. Business has nothing to do with answering questions like “What is Justice?” We can refer to Plato’s Republic …

By Corey Maness

In these turbulent times, many companies are trying their best to adapt to best suit the needs of their customers to achieve long-term brand loyalty. The key to achieving this loyalty is by truly taking time to understand the customer and what they expect of your brand. However, how can you know you are taking …

By Jennifer Noonan

In today’s business landscape every day it is becoming more important to connect with and truly understand your customers. An effective way to do this is through market research online communities or MROCs. MROCs give companies of all kinds the opportunity to tap into consumers’ minds, uncover needs and pain points, and build a two-way …

By Jamie Lang

Building and maintaining a base of customers is one of the toughest things a brand must do. Regardless of your product or service or industry, somebody needs to be willing to buy for you to stay in business. Customer rapport can mean the difference between survival and failure, and most often, companies will rely on …

By Ryan Lancelot

In most cases, employees are the backbone of all business operations. If they are unhappy, bogged down by a massive amount of work, they are not going to be very responsive. In turn, your customer experience will be greatly affected. Maybe a ton of your operations require direct customer interaction. If your employees are disgruntled, …

By Gabriella Connor

Online insight communities have so much to offer. From employing in-depth qualitative research methods to providing substantial quantitative findings; if there’s a question you need to be answered, an online community can be your tool to do it! Market Research Online Communities (MROCs) Let’s start with the basics! The first thing to note when talking …

By Rianna Martorano

It’s no secret that seeking customer insights is important when releasing new products or services, and, truth be told, is expected nowadays. A simple Google search will reveal any number of cases where customer insights were not collected, and brands were left scrambling to “pick up the pieces” of poorly received products or services. A …

By Haley Long

Each year it becomes more and more evident that to succeed companies must listen to the Voice of the Customer. While in the early stages it might have been just a catchy buzzword, today Voice of the Customer goes as far as being an entire department. A team dedicated to listening to the customer, analyzing …

By Jamie Lang