Author: Jennifer Noonan

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Understanding the Voice of the Customer with Journey Maps

Many times, in business, it is important to take a step back and try to trace and fully understand the journey your customers go through when interacting with your products and services. Taking this critical step back allows businesses to better understand what is working well and drives loyalty among customers. Additionally, it allows for …

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How to Get the Most Value out of Co-Creation

Several definitions of co-creation have previously been proposed. So, let’s begin instead with a basic definition of customer value: “Customer value is the satisfaction a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.” From there, surveys show that customers most often value high-quality …

Tags: Co-Creation

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Co-Creation Theory and How Companies Are Using It to Their Advantage

Most things begin with a theory that evolves into a concept. That concept is then transformed into reality as a prototype or pilot project. Depending on the customer response, the theory may eventually evolve through a series of defined principles into a full-fledged commercial effort. Here, with respect to co-creation theory, there is a bit …

Tags: Co-Creation

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Using Customer Input in Product Development: Benefits & FAQs

What matters more: money or talent? It’s an age-old question that most business owners have asked themselves during their journey. Both of these aspects help advance business and product development, of course, but neither is the single greatest asset a company can have. So, what is the greatest asset? Customer input, hands down. Without it, …

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How to Effectively Implement and Use Customer Analysis

Who is your target customer? What do they need? How does your product meet those needs? These critical questions are the essence of a customer analysis (also called “customer profiling”). It’s one of the most important aspects of marketing and product development. How you conduct market research to gather data regarding who the customer is …

Tags: Research

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