Category: Anecdotal

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Co-creation – Who Isn’t Doing It?

I recently was catching up with an old colleague of mine who asked me what it was that we really do at KL Communications.  I gave him my typical response of “we are a research agency that specializes in customer co-creation.”  To that, my colleague replied, “Who isn’t doing that these days?” This response really …

Tags: Anecdotal, CrowdWeaving®, Industry

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A First-Timer’s Recap of TMRE 2013

The Market Research Event, our industry’s largest and finest conference, was held this year in Nashville at the bright & lovely Opryland Hotel. Keynote speakers which included Daniel Pink, Malcom Gladwell, and Jane McDonigal had various things to say that all seemed to address in some way the quickly expanding, connected world we live in …

Tags: Anecdotal, Industry, Research

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Gamification Spreads its Reach

As researchers, we’re always looking for ways to keep members engaged. Gamification is a great way to do that. We give members of our communities small incentives like badges or member statuses for their increased participation, and many love it. We also incentivize them by crediting points that they can collect towards redeeming gift cards …

Tags: Anecdotal, Engagement, Online Communities

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Putting Market Research Technology in its Place

Attending the Market Research in the Mobile World conference in Minneapolis July 16–18 as a civilian—I did not have to log any booth time—I was fully prepared to focus on mobile for mobile’s sake. As the person in charge of developing KL Communications’ new IC2 platform, of which client-branded mobile apps are a major component, …

Tags: Anecdotal, Industry, Mobile

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