Category: Co-Creation

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The Innovative Market Research Trend You Missed in 2016

There’s a good reason why the saying “the customer is always right” has endured for so long. Companies have always depended on input from consumers, but these days, business owners may be warier than ever of such feedback. Many of them even view it as unreliable. After all, consider the 2016 U.S. presidential election: Countless …

Tags: Co-Creation, CrowdWeaving®, Research

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2 Ways to Implement Customer Co-Creation for Your Brand

Back in the “good old days,” when life was more simple and Mad Men-like agencies reigned supreme, marketing meant pitching ideas to your customers, and basically just convincing them to buy products that were already created and ready to purchase. A good salesperson didn’t care about their customers’ personal lives unless it related directly to …

Tags: Co-Creation, Engagement, Social Media

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The Power of the Crowd Lies in Co-Creation, Not Crowdsourcing

The term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve.  Initially, most forms of crowdsourcing were based on cost savings measures.  Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …

Tags: Co-Creation, CrowdWeaving®, Industry, Innovation

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The Importance of Co-Creating Value With Customers

[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487839572{padding-bottom: 50px !important;}”]Paying attention to your customers is important. Most companies would agree with that sentiment, as it’s a core principle of both research and development and marketing. Incorporating your customers into the process is even better, which is why co-creating value with customers is critical for success in today’s market. What Is Co-Creation? …

Tags: Co-Creation, Online Communities

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The Confluence of Agile Research & Customer Co-Creation

Researchers are getting used to hearing about the opportunities afforded by agile research and customer co-creation.  Often the terms are used almost interchangeably but, to me, they are distinct, with the latter being a subset of the former. Agile Research is a derivative of the agile development process.  For definition, I’ll use Jeffrey Henning’s recent …

Tags: Co-Creation, Industry, Research

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