Category: Co-Creation

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4 Examples of the Value of Co-Creation For CPG Businesses

In today’s marketplace, consumers are frequently overwhelmed by the dilemma of too many choices. Producers of the available goods are cognizant of the increasing level of competition with respect to retail shelf space. As a result, the marketers behind these brands are aware of the increased level of competition in attracting eyeballs, enticing a purchase …

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Co-Creation Theory and How Companies Are Using It to Their Advantage

Most things begin with a theory that evolves into a concept. That concept is then transformed into reality as a prototype or pilot project. Depending on the customer response, the theory may eventually evolve through a series of defined principles into a full-fledged commercial effort. Here, with respect to co-creation theory, there is a bit …

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How to use Co-Creation to Bring Better Products to Market

Consumers are picky. This is no grand revelation. However, there is something to be learned about how to meet – and exceed – their expectations. When a customer is considering a purchase, whether it is something new to them or new to the world, or they are replacing something, they are typically diligent about their …

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5 Important Steps to the Co-Creation Process

Admittedly, it sounds simple enough in theory. Follow these five steps to the co-creation process and your company will have all the “right” ideas. Within no time at all, you will have majority market share and be highly profitable. Not exactly… the co-creation process takes focus, discipline and needs to be formally adopted within the …

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How Co-Creation Can Boost Your Innovation Process

Adding value to your brand is becoming more critical – and more challenging – as markets are flooded with alternative innovative solutions that command consumer attention. The edict, “innovate or die” was first coined in 1981 by Jack V. Matson who authored a book carrying this title. Nearly three decades later, it was popularized by …

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How Co-Creation Marketing Is Changing Brand Interaction

Co-creation has become the new business imperative in response to the rise of ad-blocking technologies and the growing fatigue with ad bombardment on social media. There has been a tectonic shift from marketing to versus marketing with. It’s all about trust. By taking the time to create content that consumers want to see, you are …

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What Is Co-Creation and How Are Companies Using It?

[vc_row][vc_column][vc_column_text]The most successful companies know exactly what their customers are looking for. It can be difficult, however, to know exactly what consumers want from a product, down to the smallest detail. You don’t have to be a mind-reader, but you should learn a little bit more about co-creation and how to make it work for …

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Co-Creation vs Open Innovation: Benefits, Risks and Examples

Since the turn of the current century, product developers have increasingly looked to new processes to improve the likelihood of a successful launch. Some of these upstream processes include market research, which taps into everything from geographics and demographics to psychographics. Other midstream processes include co-creation and open innovation to spark the design of new …

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Why the Product Development Research Process Is Changing in 2018

In the not-so-distant past, the product development research process largely ignored the needs and wants of the customer. The collective mindset was “we work for the customer since the customer can’t think or do so for themselves”. Executives would “freeze” the ability to submit any change orders. Key decision makers would dictate orders based on …

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Co-Creation: It’s All About That ROI

Customer co-creation involves much more than applying customer feedback. It’s a collaborative product development process from start to finish. The customers who create with your brand will work with you through every stage of creation, from the initial idea to rough sketches all the way through to packaging and marketing. It’s making the customer far …

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