Category: Co-Creation

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3 Lessons We’ve Learned About Product Co-Creation

It wasn’t all that long ago that marketers sat behind closed doors constructing concept boards and perfecting their client pitches. Legendary agencies like Leo Burnett were revered with almost god-like status for their unmatched ability for product development and marketing strategies that were pre-destined to click with customers. But things have since shifted. Market research …

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The Future of Co-Creation: Reaching Millennials and Gen Z

What does the future of co-creation look like? One could argue that that future is already here. Today’s youth has grown up being creative and generating digital content. Current technology enables this in a way that prior generations could never have imagined. We don’t need to look that far back to see how far forward …

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The Not-So-Obvious Benefits of Qualitative Research

Market Research: Three Benefits of Qualitative Research If you’re tasked with developing a new product for your target consumer, you may not be sure that the benefits of qualitative research outweigh the costs or time required to conduct the analysis. Studies show that the analysis is worth it because the more people feel connected to …

Tags: Co-Creation, Research

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The Importance of Customer Loyalty When Shifting Marketing Strategies

Customer loyalty is crucial when shifting marketing strategies. 82 percent of U.S. adults are loyal to brands, while 74 percent of millennials would switch to another retailer if they received poor customer service. Moreover, 61 percent of satisfied customers are very likely to recommend a company to other people, compared to just seven percent of …

Tags: Co-Creation, Insights, Research

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The Hidden World of Co-Creation

Co-creation – in particular, ideation or CrowdWeaving® as we like to call it – is not always cut and dry. There’s a lot of magic that goes on behind the scenes, in order to conduct a successful ideation session. Here are some of the things we like to keep in mind when conducting an ideation …

Tags: Co-Creation, CrowdWeaving®

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Co-Creation vs. Crowdsourcing: Why Are They So Different?

Crowdsourcing and co-creation are powerful product development strategies that the internet age ushered in. However, some business leaders are still uncertain about what they involve, which one to use and why they matter. If you’re debating the co-creation vs. crowdsourcing issue and you’re trying to decide which would be better for an upcoming project, you …

Tags: Co-Creation, Crowdsourcing, Insights

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Enhancing Customer Loyalty via Co-Creation Communities

Customer loyalty can be defined as the choice of any given customer to purchase your goods or use your services for comparable goods and services offered in the same marketplace. You gain customer loyalty by gaining a deep understanding of your customer base. Now, more than ever, it is important to understand the underlying needs …

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Co-Creation Value Measurement: A Complete Overview

Not too long ago, when a company engineered products and services, it relied entirely on its internal development team (e.g R&D, Design, Packaging, Brand Teams, etc) to provide suggestions and evaluations. After they conceived the idea, created and fine-tuned those offerings, they released and marketed them without any further testing. Nowadays, consumers, suppliers, vendors, distributors …

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The One Thing Most Consumer Research Companies Are Missing

Most leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …

Tags: Co-Creation, Industry, Insights, Online Communities

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