MROCs have had a good run. For more than a decade, MROCs have been the go-to resource for brands to get closer to their customers. That need hasn’t gone away, but traditional MROCs soon will. MROCs are dying. For those who don’t know, some quick background: MROCs are Marketing Research Online Communities. The term refers …
Read MoreThis article originally appeared in the July issue of Survey Magazine. Read it here. As I grow older, I grapple with the thought of failing. It makes me think twice about stepping outside my comfort zone. Quite frankly, it’s a lot easier to stick to areas of past accomplishments and skills. This is far more …
Read MoreBeing on the supplier side of the online market research industry, or any industry for that matter, the relationship with the client side is vital to the success of the company. Personally, how I interact with my clients on a day-to-day basis is the best indicator of how a project or “account” is going. The …
Read MoreAs an industry, we are shaken! I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core. No point reviewing all those new tools here. Suffice it to say that big data, eye tracking, neuromarketing and behavioral economics are ready to make sushi …
Read MoreSean Holbert, Executive Vice President of Business Development at KL Communications, has been named as one of SURVEY Magazine’s Top Technology Trendsetters! His profile is published in the March 2014 issue of the magazine, starting on page 64. The issue will be distributed at this year’s ARF Re:Think conference, taking place March 23-26, 2014 in …
Read MoreEarlier this month, I attended a two-part webinar series hosted by Greenbook that focused on the results of the most recent annual GRIT Report. During the series, “Research Industry Trends: Current Wave of Change and What’s to Come,” many thought-provoking topics were discussed among supplier, technology, and client representatives. You might think as a supplier …
Read MoreKLC CEO/Thought Leader Kevin Lonnie is featured in the Winter 2014 GreenBook Research Industry Trends (GRIT) Report. To read his thoughts on customer co-creation, check out his article here.
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report discusses themes from the Gartner Business Intelligence Summit and predictions about the demise and of the term ‘big data.’ Take a look at the video below to hear more.
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report discusses the shortfalls of using infographics and talks with Tom Webster, VP at Edison Research. Take a look at the video below to hear more.
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s special report discusses the effectiveness of the advertising used during the Super Bowl. Take a look at the video below to hear more.
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