Author: Jamie Lang

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Co-Creation vs. Crowdsourcing: Why Are They So Different?

Crowdsourcing and co-creation are powerful product development strategies that the internet age ushered in. However, some business leaders are still uncertain about what they involve, which one to use and why they matter. If you’re debating the co-creation vs. crowdsourcing issue and you’re trying to decide which would be better for an upcoming project, you …

Tags: Co-Creation, Crowdsourcing, Insights

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We Practice What We Preach

At our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just our community members collaborating with each other or even us collaborating with our community members. At KL Communications, we don’t only …

Tags: Crowdsourcing, CrowdWeaving®, Industry, Online Communities, Technology

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Three Steps to Tell if Mobile is the Right Methodology

Lately many online market research webinars, articles, and blog posts (including this one) are about mobile market research. It doesn’t require a lot of research to support this notion. A quick perusal of a few industry newsletters and plenty of data is at my fingertips. While there is no shortage of information on the topic, …

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KLC’s Vision is in Line with Client Perspectives

Earlier this month, I attended a two-part webinar series hosted by Greenbook that focused on the results of the most recent annual GRIT Report. During the series, “Research Industry Trends: Current Wave of Change and What’s to Come,” many thought-provoking topics were discussed among supplier, technology, and client representatives. You might think as a supplier …

Tags: Industry, Research

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Change is Coming and KL Communications is Ready

Recently I participated in a webinar in which Google Consumers Surveys sparked the latest conversation that an industry transformation is not as far off as some might think. The transition on the horizon (or more realistically already here) is that there are faster, cheaper, and bigger means to data and sample. While other companies may …

Tags: Big Data, CrowdWeaving®, Industry

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