Category: Insights

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Co-Creation vs. Crowdsourcing: Why Are They So Different?

Crowdsourcing and co-creation are powerful product development strategies that the internet age ushered in. However, some business leaders are still uncertain about what they involve, which one to use and why they matter. If you’re debating the co-creation vs. crowdsourcing issue and you’re trying to decide which would be better for an upcoming project, you …

Tags: Co-Creation, Crowdsourcing, Insights

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The One Thing Most Consumer Research Companies Are Missing

Most leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …

Tags: Co-Creation, Industry, Insights, Online Communities

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What’s Your Creative Style?

I’ve been taking an online course (“MOOC”) at Penn State this semester called “Creativity, Innovation and Change.”  The team of professors hails from different disciplines in engineering (mechanical, chemical and environmental) as well as theater and psychology.  We’re now into week 6 of the class, and so far have investigated creative styles, ideation techniques, intelligent …

Tags: Anecdotal, Big Data, Insights

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Using Insights to Bridge the Gap Between Clients and Research Participants

After attending a webinar hosted by Qualtrics, Dr. David Rock of the Neuroleadership Institute explained the importance of insights and how they relate to communicating and collecting data. Here are some key themes I took away from the webinar: Collecting data is not just important to the client, but to the participant and researchers, as …

Tags: Big Data, CrowdWeaving®, Engagement, Insights

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