Category: Innovation

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Hacking & Collaborating: Disruptive Innovation through Inspiration

  By Kevin P. Lonnie/Founder KL Communications There are two attributes associated to MR that I feel are preventing us from making a larger contribution to innovation. As a rule, we are: Risk adverse Process driven The above attributes have their merits.  They allow us to provide objective, thorough analyses of potential products through measurable …

Tags: Co-Creation, Innovation, Research

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The Crossfit of Market Research

I came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit.  Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …

Tags: CrowdWeaving®, Engagement, Industry, Innovation, Online Communities, Research, Technology

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Innovation > Invention

It may not be surprising to find an article in Wired discussing innovation, but the opening of Bill Walker’s recent piece certainly grabbed my attention:   People often use the words “invention” and “innovation” interchangeably. This is not only incorrect, but misses a few key subtleties in meaning that can change a conversation. These differences can …

Tags: Crowdsourcing, CrowdWeaving®, Innovation

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‘Tis the season for CrowdWeaving®

The holiday season ushers in the New Year. Out with the old, in with the new… In today’s networked, hyper-informed economy, customers are no longer mere buyers. Consumers are successfully helping design and innovate products and services. If you continue to treat your customers as mere sources of revenue, you’re missing the boat – and, …

Tags: CrowdWeaving®, Innovation

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